Steve Ballmer - “Search” Is Most Sought After Web App

Microsoft Corp CEO Steve Ballmer is in India. Here are the main points of his speech at IndiMIX ‘06 — Microsoft India’s event for Web designers and developers — in Mumbai on Thursday. The event was attended by over 40,000 Web designers, developers and decision-makers. Reliance Communications is believed to have streamed the event live on mobile phones.

-E-commerce will finally win: “Most of the transactions are still in analogue mode, and there is a lot more work to be done. The magic of the Internet will increase when all transactions become digital. This will result in a spurt in e-commerce.”
-Search most sought after web app: Search is the entry point for many people on the Web. It is also the entry point for corporate intranets, and it will continue to be one of the most sought-after applications on the web. (By the way, why did MSN lose out on search?)
-Digital advertising to take off: With the media moving into an interactive zone, digital advertising would emerge with multiple touch points like web, video, mobile and gaming consoles.
-New versions of Windows XP: Will introduce major innovations in Windows XP (SE 2) and would launch enhanced functions in Windows Vista.
-Upbeat about IPTV: The future of television viewing will change with the emergence of IPTV. India would have a good presence in the segment.

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